Blog of Elliott Nash

Search Engine Optimisation - a brief overview

Over the next few weeks I plan to post a series of articles relating to developing with SEO in mind, and more specifically, tricks and techniques every .Net developer should be aware of when developing a site that requires a strong presence in the search engines. This post is a brief overview of SEO.

Search engine optimization or SEO is a technique used in internet marketing. It involves designing and optimizing a website in a manner that makes it more search engine friendly and more visible online. This is to mean, the website is more easily found by search engines and becomes more relevant to search engine result pages when someone keys in a search word or phrase that corresponds to the content on that site.